Jazz Up Your Next Party With an Inflatable Bounce House Rental

Spring is just around the corner. And spring time is party time! Planning a party is easier these days than in the past, mainly due to the availability of bounce house rental companies around the country.

A bounce house will have your party bouncing and hopping for Easter celebrations, St. Patrick’s Day festivities or a simple and casual spring fling. And finding the right bounce for your event is as easy as providing information on the amount of guests and the party theme. The rest is easy.

For example, a St. Pat’s Day festivity could be put together by hiring a great Irish band that plays classic Irish songs and offering Irish Dance lessons. There could be magic tricks and fortune telling. Rent a castle bounce for the kids and you’ll have an Irish Celebration that everyone will love. If you want even more inflatable fun, rent a bounce house that has a slide and obstacle course attached. Everyone will Love it!

Have a spring fling for all your friends. Just get a general theme bounce house for the kids then offer music, simple foods and drinks for the adults. What better way to celebrate spring than spending time with friends?

If you’re rather offer a themed bounce, then you won’t be disappointed in your options. You can start with a Scooby Doo, Sponge Bob, or a Tropical Bounce House. Then, add an obstacle course like Enchanted Castle or Lil Tykes Obstacle Course. The party can be as big as you want. There’s no shortage of entertainment items when you’re working with a party rental company. Add some carnival games and clowns if you really want to get things hopping!

And bounce houses aren’t just for kids. Well, most of the actual moonbounces are for kids, but the assortment of inflatables for adults is huge. The parents can have fun by renting the Rock Slide. Everyone will love to compete on this. Or try the Wrecking Ball to knock out some family members in some great family time. You can find bounce rentals in Dallas for all ages!

The biggest problem you’ll have is making your choice. If you don’t see something to fit your specific theme, then just find something that compliments it. The are bounce houses in every shape and size. You will easily be able to find something you want.

One thing to remember, bounce houses are safe if operated correctly. Make sure your bounce is set up correctly with proper tie downs and NEVER operate your bounce without a responsible adult attendant. If adults are going to be drinking, your party rental company will probably be able to provide you with an attendant. This way, you can have fun, but always be assured that someone responsible is taking care of safety. Your party rental company will provide you with safe operating instructions. If they don’t do this, then you have to question if they’re the company you want to use. Safety should ALWAYS come before anything else.

For information on bounce house rentals in Cincinnati click here.

Why You Will Love uPVC Double Glazed Windows

uPVC double glazed sash windows are windows with frames that are made out of a durable plastic. Doubling glazing means the windows are made out of two panes with a separating space between them. The space that separates them is filled with air or a gas like argon. uPVC double glazed windows are being used to replaced older single pane window panes.

These windows are usually cheaper than other types and this is just one of the many benefits. These windows usually do not need repainting because they do not peel or flake. To clean these windows you simply need to wipe them with a cloth. These are windows are also more durable than other frames.

Other frames bend and warp but these do not and they are also hard to break so burglars can not gain easy access to your home. The reason it is so hard to break is because they have two panes and not just one. The two panes also saves money on your energy bill because they keep the heat in.

These double paned windows are great at keeping outside noise out also. These windows come in several different colors which will not peel or fade over time so your color stays bright. They also come with great locking mechanisms which adds to the security of your home. They also have great tilt and turn options.

The turn and tilt options are great if you want fresh air. When you open the widow to air out your home you can rest easy knowing that your window is not an invitation to burglars. Most homeowners through out the United States prefer these windows. If you want doors that is not a problem because you can get them in the same material.

You will find that these windows are quite vital to your house. They will keep the heat in and the thieves out. Your heating bill will decrease and your home value will increase. There are many benefits to having these windows and you will find things you love about these windows quite often.

If you do not like something about your single pane window you will not have that issue with your new double glazed window. You will find that you love having these windows from the minute you have them installed. There is one disadvantage and that is that they are hard to repair which is not an issue since they hardly ever break.

Purchasing the Best Car Insurance

In the past, car insurance was not a necessity, as some people went for it and some did not. However, today an auto coverage policy is one of the crucial things in your life, if you own a car. People need proper coverage, no matter how luxurious or modest their car is.

The way people buy insurance has also changed. In the past, buying a car insurance just meant to meet your neighborhood agent and ask him for it. But now, it is somewhat different, as you have got lots of other options at your disposal from where you can get your vehicle insured, with some entirely new coverage choices.

Buying car insurance: Which method to choose?

When you want insurance for your car, you might be puzzled as from where you should get it. Should you deal with an insurance agent or should you go online? You can choose among different options for getting your car insurance. This includes:

  1. Buying from captive agents
  2. Buying from independent agents
  3. Buying online

People, who prefer personal services and like to form face-to-face relationships, should certainly purchase their policy from an agent. But, since there are different agents, they need to decide which one is the best for them.

Among these, some are called ‘independent agents,’ who sell insurance for numerous companies and some are ‘captive agents,’ who sell insurance for just one firm. Let us see the different features of these agents, so that you can decide easily and quickly the right agent for yourself.

1. Buying from captive agents

You should buy your coverage from a captive agent, if you are dedicated to a specific insurance firm. Since captive agents deal with only one company, they will know all the different insurance options offered by that company. And, thus they can assist you to build the right package based on your needs. However, captive agents may take more time to respond to your questions and to know your needs as compared to independent agents who work for commission.

2. Buying from independent agents

You should buy a policy from an independent agent, if you want to check out the different insurances provided by different companies, as independent agents deal with several companies and not just one particular insurance firm. This way you can get a better rate.

And, since independent agents are not directly employed by any one firm, they would not push one specific product and will tell you the right things about all the insurances. Thus, independent agents can aid you to find inexpensive coverage for your car. However, since they work for commission, they are under more pressure to grab a deal as soon as possible.

3. Buying online

The third option is to skip insurance agents completely and to work directly with the company online. However, for this you have to do most of the work yourself. You have to conduct a thorough research on different coverage providers, what they offer, the rates of their insurance, and what all their policies covers. Then, you can talk to the company, that best fits your needs to procure the coverage itself.

Among these, some insurance companies that employ agents do not necessitate you to work with them and a few of them do not employ agents at all. Buying auto insurance online is one of the best options for you if you do not have much time and want to get inexpensive car insurance, as it saves you from paying commission to an insurance agent. If you are not sure about your car insurance needs, then buying car insurance online, without an insurance agent can cause you to buy the wrong, too little, or too much insurance.

Select your type of coverage

Besides deciding which company to go with, you must also consider which policy you want. There are three main types of policies, including traditional, usage-based, and per-mile car insurance. So, have a look at these three car insurance coverage programs before you settle for one particular car insurance.

1. Traditional auto insurance

In this type of auto insurance, the insurers determine the quotes for the policy with the help of various personal factors, such as your age, driving history, gender, credit score, etc. Generally, the more risk you have as a driver as per these factors, the more high your insurance rates will be. In this, you can opt for a minimum coverage amount as per the state law or else you can select from a long list of different types of auto insurance coverage.

2. Usage-based auto insurance

As opposed to the traditional car insurance, where insurers presume your driving skills depending on a list of different risk factors and your accident history, usage-based car insurance providers offer you car insurance by seeing you in action in real. In this type of car insurance, like Allstate’s Drivewise or Progressive’s Snapshot, you get a telematic device, which you have to plug-in your car. This device records how you drive and your driving behavior, especially your bad driving habits like accelerating or hard braking.

So, if the device records that you are a low-risk driver, then you can save your money with usage-based car insurance. However, if it records that you frequently drive late at night or you drive fast, then it would not help you save money with your car insurance. Additionally, many usage-based car insurance programs are not available in each state. Therefore, if you are devoted to one insurance company, then you may have to switch your company, in case you move to a different state.

3. Per-mile auto insurance

Per-mile auto insurance providers also use a telematic device, but they focus on just one thing, that is how little or how much you use your car. However, this car insurance type is still new and is not available in every state. Among others, Metromile is the best provider of per-mile car insurance and is available in seven states until now, which are California, Illinois, Oregon, Pennsylvania, New Jersey, Washington, and Virginia.

Additionally, per-mile providers use the same elements as traditional insurers in determining your car insurance rates, but you can save some money through its telematic device. If you do not use your car much and use it only for emergencies, then your premium may be cut significantly. However, if you normally drive your car, then there are fewer chances of you saving money from it.

Shop around

No matter how you purchase your insurance, whether you go for a dedicated agent or you directly sign up with a car insurance provider, you must shop around in order to get the best rates. Do some homework and do not just settle for the first deal that comes your way. This is because rates for the same policy can differ from one company to the other by thousands of dollars. Therefore, comparing different car insurance offers is the best possible way to land up a good deal.

For car insurance in Ireland click here.

Botox for Men: The New Trend

Male cosmetic treatments have gained popularity in recent years, so it should come as no surprise that botox for men or ‘brotox,’ is the hot new trend. But why are so many men getting botox shots? A lot of it has to do with the changing attitude towards cosmetic procedures for men. Botox was once the exclusive domain of women, but not anymore, men are becoming more image-conscious, and are turning up for botox appointments in large numbers.

What is botox, and how does it work?

Botox is often referred to as a muscle relaxer, because it works to relax the muscles used for expressions such as frowning. The drug is a purified protein derived from botulinum toxin A, which is produced by the clostridium botulinum bacteria.

A very small dose of botox is injected into the muscles being treated. Botox then gets to work by blocking the signals from the nerves to the muscles. Since the muscles don’t receive any instructions to contract they remain relaxed, causing lines to disappear over time, and preventing the formation of new ones.

Botox injections are relatively comfortable, and most patients report feeling only a slight stinging sensation when being injected. It takes about 4 to 7 days for the results of botox to show, and the effects typically last about 3 to 6 months.

Are there any side-effects?

There may be some bruising and swelling after botox injections, but these minor symptoms usually clear within a few hours or days. More serious allergic reactions to botox can occur, but these are rare. Symptoms such as difficulty swallowing or breathing, itching, skin rashes, or chest pains, are considered very serious. Patients should visit their doctor immediately if they experience any of these side-effects.

Benefits of botox for men

Men tend to have very deep forehead creases; botox can soften these creases and make them look a lot less tired. It will also eliminate crow’s feet and heavy wrinkles. Softening wrinkles and frown lines makes the face fresh-looking, and enhances the overall appearance.

Why has male botox become so popular?

Men from a wide range of professions are receiving botox treatment. But where did it all start, and why are men now so interested in botox?

Some researchers point to the financial crisis of 2007 and the subsequent contraction in the job market. The highly competitive job market meant that men in their 40’s and 50’s found themselves competing for jobs with fresh-faced college grads. Some of them felt they needed an edge, and turned to non-invasive cosmetic treatments like botox to refresh and rejuvenate their appearance.

Many male botox customers also have wives or girlfriends that have used botox. Some of them were so impressed by the positive results they saw in their spouses, they decided to give botox a try.

The increase in the number of men choosing botox is indicative of a wider cultural acceptance of men getting cosmetic treatments. The truth is, more men are paying attention to their appearance, and they are no longer embarrassed about wanting help to make them look younger for longer.

Why men like botox

For older men, botox provides the ego boost they need, especially in the workplace. Men like botox because it’s fast, convenient, practically painless, and looks natural. Botox is a non-surgical treatment that requires no anesthesia, incisions, or downtime. It can be done in 15 minutes, so men don’t have to take time off from work, they can easily get injections done in the lunch break.

Men also like the subtle changes they gain from botox, which makes them look better without being obvious or ‘overdone.’

The evolving attitude toward male cosmetic use is a clear indication that botox will remain a hot trend among males for a long time. Also, as the workplace continues to place more value on youth, older men will view botox as a good way to gain confidence at work.

However, men thinking about botox should choose aesthetic professionals experienced in administering botox to male patients.

How to Measure For New Laminate Flooring

Do-it-yourself laminate flooring is a simple home upgrade. Laminate flooring requires little care or maintenance and is one of the easiest floors to install. Before shopping for flooring, you must know how much to purchase. This is done by a simple process of measuring and some basic math.

How to Measure for Flooring
Before measuring, collect a pencil, paper, calculator, and a tape measure. It is best to use a calculator, even though the maths is simple, to avoid making mistakes!

The formula for determining square footage is the same for metres or feet. The measurement for a room that is square or rectangular begins by measuring the length of the room. If the room is a perfect square, it is advisable to measure two different walls anyway – just to make sure!. Next, measure the width of the room and write it down.

Simple Maths
Multiply the length by the width to determine the room’s square footage. For example:

10 feet x 12 feet = 120 square feet. Measure each room separately, write it down, and do the math.

Measuring Odd Shaped Rooms
Odd shaped rooms make measuring more challenging. If the larger part of a room is a rectangle, but there is a small hall or doorway, measure it in two sections. Measure the hall as a separate rectangle then measure the larger part as a second rectangle. Write it down separately, do the maths separately, and add the square footage together to get the total for the room. If you have some graph paper available, drawing out the floor plan would be very beneficial.

Add Extra
Because there may be an ugly flaw in a piece of flooring or a cutting mistake made, extra is flooring is often needed. After finding the square footage of a room, add 10 percent to the total. For example, 10 percent of 120 square feet = 12. Simply add 120 + 12 and buy 132 square feet of flooring for that room. Do this for each room measured; add the totals together, and take the square footage total to the store. At the store, check the square footage available in each package of flooring. Divide the square footage of the room by the square footage of the package to determine how many boxes of flooring to buy. Whew!

Extras
To finish the laminate flooring project, you may need end caps for covering where different flooring materials meet, reducers to adjust where different flooring levels meet, T moulding for finishing doorways, or beading to cover the expansion gap. If the laminate is covering concrete, Damp Proof Membrane (PMP) is needed. Take pictures of every room to be floored, including doorways, steps, and sliding glass doors. Show the pictures to a flooring professional at the store and discuss necessary extras.

For made to measure bedrooms in Cheshire click here.

Four Main Types of Photography

There are many various kinds of photography in our lives. Generally speaking, four main types have some relationship with our lives. They are portrait photography, family photography, fine art photography, and wildlife photography. Each one has their own characteristics.

1. Portrait photography is the form of recording people’s faces in many different situations and capturing various emotions under different condition. This kind of photography doesn’t have to be limited to the studio. In fact, many people hope their own portraits to be shot on live or in their homes. So the key point lies in the subject themselves rather than the background. But that definitely not mean that we can totally ignore the innovation of the composition of each shot. The creative portrait photography can catch many of a person’s personalities. Of course, must under some important elements. The lighting is a good one case. Which is crucial to the quality of photography, so you never should mean at this problem, should you?

2. Family photography, as the name implies, is photography which pay attention to the family members who lives together with love and care. Many different techniques are used by family photography to present the best picture which is showing a family in single frame. The great part of the family photography is that he can solve many problems, such as tension atmosphere, the shy people to reach the best condition. Family photography can help people to recall their missing relationships due to the far distance, or some personal biases.

3. Wildlife photography is to record the views of the whole nature world including the animal, plant, even the mountains and rivers. Unlike the traditional photography which can be used for many purpose, wildlife photography need some special cameras. Everything has life. The wildlife photographer’s job is to discover and record these lives around us. Yes, the plant, the animal and the mountain, the river are our friends in this planet. They also are the masters of the world. So we should know the changes and developments of them. Today, the wildlife photography is becoming more and more popular for many people.

4. Fine art photography originates from Europe. The fine art photographer find that through the different of angles, light, expression, clothes, cosmetics, background and so on techniques, he can fully show the connotation and characteristics. At the same time conceal the shortcomings, to achieve a certain effect of beautification. Everyone has the same heart to pursue the beauty. We can unfold our good side by means of the fine art photography.

Of course, many other kinds are not covered above. Here are just four main types of the photography. If you really like the art of the photography, you can do some research by yourselves.

Family Portrait Ideas and Tips

There was a time when good family photography was only done by professional photographers. But now, thanks to the technology of today, anyone with a descent digital camera can learn how to take wonderful family photos. We do not even have to worry about if we brought enough film anymore. Now we can capture those laughs, smiles, and happy get-togethers with a push of a button.

Family portraits are a bit different though. These works of art are meant to offer something special about your family to the viewer. With that in mind, traditional family portraits do not cut it anymore. You know the ones I am talking about; you see them all the time: the immediate family in a staircase or diamond pattern, a nice pull down backdrop that looks all too familiar, all looking forward at the camera and saying ‘cheese’.

This in no way reflects anything personal or interesting about the family and eventually all of these portraits start looking the same. A family portrait should show how beautiful a family’s life is and how close they are. It is also a good to reflect a common interest that they share. So the next time you are setting up a family portrait, get creative.

Here are a few tips and ideas to keep in mind:

Theme – Some people think that themes are overrated. More than likely, they have a very boring family portrait. Find a theme that reflects the character of your family. My family likes to get dressed up as pirates for a local festival ever year, so last year we arranged our family portrait around that theme. They turned out great.

Activities – Are there any activities that you family enjoys doing together: camping, hiking, playing sports, or anything else? Arranging a shooting around a family activity not only reflects a close family with similar interests but everyone is more likely to have a good time and those smiles will be authentic.

Natural Background – Backdrops are convenient but they have been done to death. You will also start to see common backdrops between different families’ portraits. To go along with the previous two ideas, use natural backgrounds. Yes, this means that the portraits should be taken outside (be sure to set your white balance). Natural lighting can also be a bit harsh on sunny days so it is best to take these portraits just after sunrise or just before sunset.

Always Use a Tripod – If you are taking the portraits yourself, use a tripod. It is possible to hold the camera still enough to take a good shot, but it takes a lot of practice. It is much easier to just use a tripod, or at least a unipod.

Remote Shutter – If you have an SLR it may have a remote shutter function. This will allow you to stand off from the camera a bit and do a more natural distant interaction with the family. When the moment is right, release the shutter and capture a more natural looking scene. To do this, the area of the portrait has to be set up in advance, along with all camera settings for taking the shot: focus, aperture setting, and white balance. All of the subjects need to be made aware of the portrait boundaries. This tip is very optional but I have had good results with it; it takes a bit of practice though.

If you keep these tips and family portrait ideas in mind the next time you are setting one up, you are more likely to get the kind of results that look more original

Taking Birth Pictures

Tips and ideas abound regarding basic photography, but when it comes to taking birth photos, very little information can be found. Here you will find helpful information that will breathe your two dimensional pictures to life.

Digital “point and shoot” cameras have changed photography forever. It is now possible to take hundreds of pictures without worrying about the cost of developing them. Yet most of those types of cameras have one annoying feature: the delay from pushing the button to when the camera actually clicks the shot. Because of this, it is vital to anticipate different parts of the labor and birth, paying attention so you don’t miss the actual moment you are looking for. A remedy for this delay is having a higher quality camera. Digital SLRs (single lens reflex) and the more expensive point and shoots eliminate the delay and in some instances, offer a rapid firing of the lens and flash. This is especially important during the exact moment of birth; capturing the baby coming out challenges even the most seasoned photographer.

One common mistake is standing too far away from the action or not having the lens tight enough to capture the nuances distant shots just cannot see. Bring your focus in so you are able to see the laboring woman’s furrowed brow, the comforting hands or the strands of hair matted to her face. Focus the lens directly on those observations –close– and do not worry about getting everything in the frame. Actually, the less extraneous the background, the better; the camera sees everything from the peeling wallpaper to the sweat under her nose. Find a way to “see” the universality of the situation, yet also photographing her uniqueness. The family appreciates these types of very close shots.

If you will be the photographer at only a birth or two, working through tears adds a layer of difficulty to the job. If emotion sweeps over you and the camera is in your hand, use the auto-focus feature (if you have not been up to this time) so the photos are seen in their best light.

Birth photography, fleeting as it is, can be a magnificent gift to a woman and her family. While the click lasts less than a second, the presentation lasts a lifetime.

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial. Check out socialhackr marketing.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.

In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.

The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.

Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.

Social Media Marketing
Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management
When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

Medicare Supplement Plan N – Smart Alternative To Medicare Advantage

What makes Medicare supplement plan N a good alternative to an Advantage plan? Your Medicare Advantage plan can change every year. The benefits can change, the premium can increase or the plan may not renew for the following year. What if you don’t like the changes? Or maybe your Medicare Advantage plan is not renewing for the following year. Take a look at Medicare supplement plan N as a viable alternative. Plan N was introduced in June 2010 as one of the new Modernized Medicare supplement plans. Plan N offers more freedom than an Advantage plan, as well as lower premiums than most other Medicare supplement plans. In some cases, it will have lower premiums than some of the Medicare Advantage options that are available. Benefits are fairly comprehensive Benefits of plan N include: Medicare Part A:

  • Part A hospital deductible
  • Part A hospital coinsurance
  • Skilled nursing facility coinsurance
  • Blood
  • Hospice co-payment/coinsurance

Medicare Part B:

  • Part B outpatient coinsurance
  • Blood

Other Benefits

  • Foreign travel emergency – 80% to lifetime max of $50,000 after $250 calendar year deductible

Premiums for Medicare supplement plan N are less than other supplements because the policy holder will share some of the outpatient costs. If you purchase this supplement, you will be responsible for:

  • The Part B deductible – currently $155 annually
  • Up to a $20 co-pay for a doctors visit
  • Up to a $50 co-pay for an emergency room visit

Why Medicare supplement Plan N is a smart alternative to a Medicare Advantage plan When you purchase plan N you are not bound by any network restrictions like many Advantage plans. Also, supplements offer standardized benefits from one company to the next and are readily accepted by medical providers. Because these are standardized plans, it is easy to compare one company to another. The difference between plan N from one company to the next is price and the perceived level of customer service.

Other than the small co-pays for doctors visits and ER visits, you will have very little out-of-pocket expense. No deductibles or daily co-pays for inpatient hospital stays are required. You may have less out-of-pocket expenses for some outpatient procedures. Many Advantage plans require the same coinsurance levels as original Medicare for outpatient surgery and other medical services. Your plan N supplement will cover the 20% coinsurance for outpatient surgery that Medicare doesn’t pay. Unlike an Advantage plan, plan N is not an annual plan and you are not subject to enrollment periods. Many providers are offering plan N with limited underwriting and pre-existing conditions are not relevant in many cases. If your Medicare Advantage plan is not being renewed you are guaranteed acceptance into a Medicare supplement plan.

What are you missing?

Supplements fill in the gaps left by Medicare. You are generally not afforded additional benefits, like dental, vision or gym memberships. So you need to determine the importance of these ancillary services compared to the freedom and level of coverage offered by the supplement. Medicare supplements do not include Part D drug coverage. You will need to purchase a separate drug plan and will still be subject to Part D enrollment periods. Whether or not the plan will fit your budget is obviously a huge factor. But that said, there are Advantage plans with higher premiums than plan N.

One benefit of a standardized plan, is that it lends itself to being easy to shop for online. Unlike an Advantage plan, you don’t need to review dozens of brochures to learn about the differences from one plan to the next. The benefits are the same with Medicare supplement plan N no matter which company you are looking at and you should be able to compare plans online with little trouble.