Male cosmetic treatments have gained popularity in recent years, so it should come as no surprise that botox for men or ‘brotox,’ is the hot new trend. But why are so many men getting botox shots? A lot of it has to do with the changing attitude towards cosmetic procedures for men. Botox was once the exclusive domain of women, but not anymore, men are becoming more image-conscious, and are turning up for botox appointments in large numbers.
What is botox, and how does it work?
Botox is often referred to as a muscle relaxer, because it works to relax the muscles used for expressions such as frowning. The drug is a purified protein derived from botulinum toxin A, which is produced by the clostridium botulinum bacteria.
A very small dose of botox is injected into the muscles being treated. Botox then gets to work by blocking the signals from the nerves to the muscles. Since the muscles don’t receive any instructions to contract they remain relaxed, causing lines to disappear over time, and preventing the formation of new ones.
Botox injections are relatively comfortable, and most patients report feeling only a slight stinging sensation when being injected. It takes about 4 to 7 days for the results of botox to show, and the effects typically last about 3 to 6 months.
Are there any side-effects?
There may be some bruising and swelling after botox injections, but these minor symptoms usually clear within a few hours or days. More serious allergic reactions to botox can occur, but these are rare. Symptoms such as difficulty swallowing or breathing, itching, skin rashes, or chest pains, are considered very serious. Patients should visit their doctor immediately if they experience any of these side-effects.
Benefits of botox for men
Men tend to have very deep forehead creases; botox can soften these creases and make them look a lot less tired. It will also eliminate crow’s feet and heavy wrinkles. Softening wrinkles and frown lines makes the face fresh-looking, and enhances the overall appearance.
Why has male botox become so popular?
Men from a wide range of professions are receiving botox treatment. But where did it all start, and why are men now so interested in botox?
Some researchers point to the financial crisis of 2007 and the subsequent contraction in the job market. The highly competitive job market meant that men in their 40’s and 50’s found themselves competing for jobs with fresh-faced college grads. Some of them felt they needed an edge, and turned to non-invasive cosmetic treatments like botox to refresh and rejuvenate their appearance.
Many male botox customers also have wives or girlfriends that have used botox. Some of them were so impressed by the positive results they saw in their spouses, they decided to give botox a try.
The increase in the number of men choosing botox is indicative of a wider cultural acceptance of men getting cosmetic treatments. The truth is, more men are paying attention to their appearance, and they are no longer embarrassed about wanting help to make them look younger for longer.
Why men like botox
For older men, botox provides the ego boost they need, especially in the workplace. Men like botox because it’s fast, convenient, practically painless, and looks natural. Botox is a non-surgical treatment that requires no anesthesia, incisions, or downtime. It can be done in 15 minutes, so men don’t have to take time off from work, they can easily get injections done in the lunch break.
Men also like the subtle changes they gain from botox, which makes them look better without being obvious or ‘overdone.’
The evolving attitude toward male cosmetic use is a clear indication that botox will remain a hot trend among males for a long time. Also, as the workplace continues to place more value on youth, older men will view botox as a good way to gain confidence at work.
However, men thinking about botox should choose aesthetic professionals experienced in administering botox to male patients.