Why Is Digital Marketing So Important

Why is digital marketing so important?

The next big hopes for the best results in business development and career growth.

As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world.

The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing industry to expand worldwide their online market everywhere without having any shops in a particular place.

Now let us know the importance and the advantages of Digital Marketing.
The important thing in the digital marketing it is very easy to adapt and connect with the target audience worldwide. There are multiple chapters under digital marketing category which is coming with different modules. A few prime modules details have been briefly given below for the reference.

The prime chapters in digital marketing courses

1 Websites (for online presence)
2 Content Marketing
3 SEO/ Search Engine Optimization
4 Google Ads
5 Social Media Marketing/ Facebook, Twitter, LinkedIn, Instagram etc.
6 Email Marketing
7 Mobile Marketing
8 Social Media Optimization
9 Online Reputations Management
10 Analytics

So when the industrialist, business owner, service providers understand these methods why those are very important in the digital marketing field and the need of online presence for any business in current situation then this will become very easy to implement the online marketing strategies in their industry or field.

Digital Marketing job openings are everywhere around the world. Need to learn digital marketing courses thoroughly to perform well in the industry. When you complete the digital marketing training from the institute at Academy, your confidence level would be high and you can easily get the job as desired.

The Main Channels of Digital Marketing Courses

Websites

The online presence is very very important to any of the business for the present generation in the current marketing situation as without the website or information on online about your business which can’t be taken far away. So that the websites which is having the complete details about your business and gives more information to your clients or consumers and makes them know more about your business and its functions. So without the online presence, it is hard to reach more people and create the awareness about the products and brand name.

Content Marketing

Why is content very important in digital Marketing field or online marketing? As the content is the king of all the other chapters of digital marketing or online marketing because when consumer visit a shop directly to purchase or inquire about any of the product in the shops the shopkeeper will explain them thoroughly the features and benefits of the products.

But when it comes to the online platform, the content itself will act/work as a sales executive or shopkeeper so here the content will be your representative on behalf of your business. So the content is going to bring more customer, visitors or business towards your website when you write a unique content on your webpage by itself the content starts speaking about your products and companies.

SEO/ Search Engine Optimization

This is one of the processes which allow you to list and run your websites online or search engines like (Google, Bing, Yahoo, Ask.com, AOL, Baidu, DuckDuckGo etc.) without making any payment to them. But the very important thing in this is it is not so easy to rank in SERP/ Search engine result page as there are several websites have already been listed under these search engine platforms so which needs to work hard to rank better in search engine result page. This process is called as a Search Engine Optimization.

Google Ads

Google ads are one of the very best tools to promote the products, services, or brands anywhere and everywhere across the world. The tool Google AdWords which is consists of multiple options in this software. Google Ads will provide an instant result for any campaigns. To create a better a campaign of your brand awareness and services the Google ads will provide a very good platform for the business owners, corporate sectors and the service providers around the world to reach their target audience through the Google AdWords channel. It is one of the main paid modules digital marketing courses.

SMM / Social Media Marketing

Social media marketing is one of the very effective methods in digital marketing strategies. The social media marketing tools are involved with various social media sites. The major SMM tools are (Facebook, Twitter, LinkedIn, Google+ YouTube, Pinterest, Instagram, etc.) these tools are very effective to reach the people around the world within a few seconds of time. By using or implementing the strategies of social media in any kind of services or business field is really going to give them the hundred percent results in their Social Media Marketing campaigns. SMM can be learned with digital marketing courses.

Email Marketing

Email marketing is one of the very old marketing methods and effective ways to send an individual newsletter and other subjects to the particular person by using the one’s e-mail id. This form will exist even in future too, in spite of many others marketing channels, however, the e-mail marketing will be continued as earlier without any hamper. As an email marketing methods are completely different than the other marketing methods. It is also one of the main modules of Digital Marketing courses.

Mobile Marketing

The word mobile marketing sounds very familiar to each of us due to the people are very familiar and fond of with this device. Hence, this will be one of the most important factors of marketing with this tool. There is no limit for using of mobile phones and the device will be with the people at all the time. So the mobile marketing which targets the audience or users of active internet users and non-active internet users on their mobile phones. The difference between active internet users and non-active internet users when the user is using the smartphone with data on his device this can be considered as an active internet user.

Non-active is not connected with data or internet. There are multiple options to reach the non-active internet users by sending a text message, voice message and by calling directly to their contact number and letting them know about the features and services of the product. For active internet users, you can directly reach or send to their inbox (email), WhatsApp, Facebook, Twitter and other social media accounts as well. These kinds of marketing strategies are followed in mobile marketing. This module is also consisting of digital marketing courses.

To learn the entire processes of Digital Marketing Courses need to join a reputed digital marketing training institute. At the institute in Bangalore, we train the students from basics to advanced level marketing methods and strategies of online marketing. Which has to be followed thoroughly and this will help them to learn each step during their training with practical knowledge.

When you read all the above-mentioned information, you can easily understand that the importance of digital marketing and the trends of current online marketing situations also the advantages and benefits of its implementation in any of the industry, business or services around the world to promote and reach more of your targeted audience/Customers across the globe to get better results on the ROI/ return on the investments. So the digital marketing industry is going to be the next hopes for better business results and career growth in coming years.

For information on Digital Marketing Agency click here.

Magento Commerce Review – The Best of Open Source E-Commerce

The company behind this project is Verian who are leaders within the open source industry. They have created a shopping cart that is feature rich out of the box and Magento Commerce has become a leading shopping cart for open source e-commerce platforms. I recently reviewed Zen Cart writing about the Pros and Cons, and if you haven’t read the review, I would suggest taking a look at it to use it as a comparison.

An Overview Of Magento Commerce

As of the date of writing this review, I have tested Magento Commerce version 1.3.1. It is one of the latest and most powerful open-source e-commerce solutions that I have come across. These are some of the features you will find within the box:

* Marketing Promotions and Tools
* Analytics and Reporting
* Search Engine Optimization
* Site Management
* Catalog Management
* Catalog Browsing
* Product Browsing
* Mobile Commerce
* International Support
* Checkout
* Shipping
* Payment
* Customer Service
* Customer Accounts
* Order Management

Rather than give rewrite the benefits of Magento Commerce has about their software, you can read more and try out their demo on their website.

The Pros Of Magento Commerce

Clean And Modern Layout

The first thing that caught my eye was how professional and modern the default template looked. It was smooth and clean, which you will find across the board both on the front end and within the administration section.

Easy Integration Of Layouts, Themes And Add-ons

The beautiful thing I really like about Magento Commerce is how easy it is to install additional layouts and add-ons. In comparison to other open source e-commerce solutions such as OsCommerce and Zencart, it is less complicated and doesn’t require the shop owner to have prior programming experience. If you have used WordPress, which is a popular blogging tool you will find Magento’s shop structure is quite similar in that it is visually appealing and easy to use. I believe that Magento was aiming to create a simplistic yet powerful solution for e-commerce business owners.

More Than 50 Payment Gateways Are Available For Integration

I have heard that many store owners lose sales because they could not offer a certain payment solution for their customers, or they have to switch payment gateways because their e-commerce solution was not compatible with their existing provider. With Magento Commerce you can rest at ease whatever payment gateway you have, they most likely have it ready for you.

You Can Manage Multiple Stores From One Administration Panel And Product Catalog

This is a more advanced option available for businesses with multiple ecommerce stores. Say you had a camera shop and a book shop. In most cases you would have to setup two separate systems and log into them separately to manage the stores. With Magento Commerce you can set them up all within the one system and manage all your sales from one administration, still giving you the flexibility of two stores. It saves time and additional resources yet allowing you to monitor and track sales all within one place.

An Option To Up Sell At The Checkout

Having this option alone will increase your profits dramatically. Up selling, as I’ve discussed in a previous post is a powerful way to increase your profits from an existing customer by simply offering additional promotions or products. This can lead to more money for your e-commerce business and having it automated, you have a silent sales person making money for you.

Built-in Product Image Zoom Capability

Sometimes as a customer I am always wanting to see more finer details about a product. Unfortunately not all e-commerce sites have the ability to show more or allow you to zoom into the product. Magento Commerce now has that option built in and it allows you to upload a high resolution photo to let customers zoom into the product while they are browsing. Imagine how it will have an affect on your sales and increase your conversions!

These are just some of the pros I have found with Magento Commerce and I believe I could write a whole book on how good this software is.

The Cons Of Magento Commerce

Since Magento Commerce is still relatively new compared to other open source e-commerce platforms available in the market, it still has it’s initial bugs. Here are some issues it still faces:

Performance And Response Time Can Be Slow

Depending on the hosting server you use for Magento Commerce, you may experience slower page loads and response times with shared hosting providers. Magento Commerce, being content rich does require a lot of resources to run and the performance of your website will be dependent on the server you use. Therefore choosing a dedicated and powerful server is something you need to think through carefully, especially if you are doing hundreds of transactions a day. It does have numerous hosting providers they recommend and you can see Magento hosting partners.

Great For A New E-Commerce Business But Not So Good For Existing Businesses!

To date I have not found a solution or import utility that allows Magento Commerce to import data from other open source e-commerce systems such as OsCommerce, Zencart and Xcart. This poses a question for existing e-commerce businesses to consider whether or not to switch over to this system. If there was an add-on for importing, more businesses would switch over to Magento Commerce.

No Accounting Export Function For MYOB or Quicken

Another consideration is if you currently use MYOB or Quicken as your accounting package to track and monitor your financials, then you will want to make sure your e-commerce website can link to it. Otherwise you will need to hire someone to double entry your transactions to update your accounting software.
My Opinion

Overall, aside from a few downsides mentioned above, Magento Commerce has a great potential to be the leading open source e-commerce platform for all e-commerce businesses. I am a great supporter of software that is open source which allows the community to contribute, develop and evolve. Furthermore with strong support from Magento’s company – Verian they have a huge chance to succeed.

My rating for this software is 9 out of 10 and I would highly recommend it to new business owners to use.

For information on Franklin Hatchett click here.

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial. Check out socialhackr marketing.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.

In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.

The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.

Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.

Social Media Marketing
Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management
When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

SEO Services

Professional SEO services can lift your site above your competitors. According to SEO experts, they help business owners deliver their sites to top rank search engines. They ensure that the site has a unique setting that attracts Internet users. Search engine optimization experts apply the newest analytics service, which has a positive impact on a website. SEO companies are facing great competition in the SEO field. However, they introduce guaranteed SEO services to cope with the competition.

These SEO companies have a strategy requiring clients to pay the major search engines (including Google and Yahoo) for monthly website maintenance. However, the company has guaranteed SEO services, where clients do not pay maintenance for that month.

Google has remained top, since they have accurate methods and algorithms that deliver credible results to the searchers. However, Google has made it difficult for web developers to use optimization tricks in manipulating search engines. This is why SEO companies have the guaranteed SEO money refund.

SEO companies ensure that guaranteed SEO services include the Google’s webmaster guidelines. Webmaster guidelines boost website rank and search activity. The services clients get from SEO experts are like marathons. However, clients should be aware that SEO tricks can have a great impact on a website and damage it-which is why they have to use the legitimate SEO strategies in order to receive impressive results.

Although one may read a lot about the search engine ranking, no search engine optimization company can ensure that his or her site will get the first page in Google or Yahoo search engine results. Despite this, SEO companies have guaranteed SEO services and it is great when one signs with Google. The fact remains that SEO services assure clients that even if the site will not rank among the top search engines, the money will not be a waste because of the refund.

Many webmasters are confused when hiring a search engine optimization SEO expert. Although SEO experts are believed to save time and improve webmaster sites through SEO strategies, they can also frustrate webmasters. Thus, webmasters must investigate the pros and cons of SEO services. The major tasks of the SEO experts are:

– Ensure that the site is well reviewed in the content or structure
– Provide Search engine optimization SEO advice on website development like use of JavaScript and web hosting
– Develop website content using SEO services
– Provide online business improvement campaigns
– Target keyword research
– Offer SEO training

However, the webmasters can grasp search engine optimization SEO through websites. They will understand the benefits of hiring an SEO expert and what to expect from one.

It is clear that when webmasters hire a search engine optimization SEO expert, they stand a better chance of maximizing their SEO services. When they want to start a new site it is good to look for web developers who have web design talent. The web developer will ensure that a webmaster’s site reaches the top search engine ranking like Google or Yahoo. The web developer also assists in improving an existing site.

However, webmasters have to ask several questions about search engine optimization SEO including:

1. Do they have previous examples and testimonies from past clients?
2. Do they follow the guidelines from the Google webmaster?
3. Do they implement the SEO Internet marketing services to improve online business?
4. Do they have experience in the webmaster’s industry?
5. Do they have knowledge of the webmaster’s country/city?
6. Do they have experience in developing sites for international companies?
7. What are the best SEO techniques to implement on the webmaster’s site?
8. How long has the SEO expert been in web design?
9. Does the SEO expert have good communication skills when making changes on the client’s site?

Although the SEO experts provide great SEO services to their clients, there are a few who ruin the web design industry through their greed in marketing efforts and manipulate search engine rank. If search engine optimization SEO does not involve ethical practices, the site may have low visibility on Google or even be removed from the Google index.

SEO and social media marketing ensure that one’s site has the best SEO Cambridge Internet marketing, which means that their company can remain competitive in the online market. All the individual has to do is transition in their online business.

SEO Internet marketing has major components, which develop the website traffic, and top search engine rankings. However, webmasters should be aware that these components are not easy to get. They must apply formulas and SEO strategies to produce effective results. There are many websites providing pertinent information about SEO and online marketing, and you can learn from them.

If one’s business does not have SEO Internet marketing strategies, he or she will need help from SEO experts. They will have to find SEO expert websites, who will help the business owner’s site have many customers in online marketing. The obligation of SEO experts is to create exposure to businesses. They focus on SEO Internet marketing goals and provide top search engine rank like Google and Yahoo. However, to accomplish all this, web developers use SEO custom services, which have long-lasting SEO Google rank.

SEO companies ensure that your site has all the SEO Internet marketing such as business improvement, localized product sales, high quality online generation and the rest. Webmasters are guaranteed to remain competitive in the online business if they stick with SEO experts. They will have all they need to ensure business success.

Business owners who do have a business website lose massive amounts of money from online marketing. They should know that SEO Internet marketing mandates a business website, since it is a necessary online marketing tool. A website or blog is same as news ads, letterheads, or the yellow pages. However, the website must be user-friendly and just as advertisement is important, the SEO website is the same.

It is true that 44% of small businesses do not have a website or blog. They are unable to reach 73% of Internet users each day. If your company has a website, customers can research the latest products the business owner’s company offers. SEO Internet marketing can help any company through their site to sell products. All businesses should have their own website, including companies using websites provided by insurance.

The Growing Craze About Cheap SEO Services

The world is already passing through a period of global economic recession & hit by an economic down time. Most of the business owners are now looking for cheaper alternatives to online marketing that will promote their site successfully. What could be more effective than cheap SEO services which will bring their sites cheap publicity & help them save valuable advertising dollars? In fact the initiation of search engine optimization has brought new hopes for every small to medium sized business & helps them skyrocket their profit. But online advertising & marketing of a site involves high cost & it can be brought down successively through hiring of affordable SEO services from reliable companies. However, website owners usually have to face a great difficulty in finding cheap search engine optimization companies with a record of quality SEO services.

Browsing through the web world will help you come across many cheap search engine optimization companies that can provide quality SEO for your online business promotion. These affordable SEO companies offer both on-page & off-page optimization service & will develop a suitable marketing strategy for your online business growth. They are not just cheap SEO services providers but prompt in handling projects of any size & complexity. They stay committed to make the benefits of online marketing available to every budget range. That’s why they offer affordable SEO packages with potential for high revenue generation.

Most of the cheap search engine optimization services companies design their SEO packages based upon the varying marketing needs of customers. The basic features of online marketing are included in these cheap SEO packages so that customers can freely choose from them the one that comes within their budget. These cheap SEO companies also act upon the simple principle of cost-effective optimization services to draw the attention of maximum clients.

The newly starting businesses often struggle with their tight budget & invest less in advertising. The www.scott.services/seo/seo-expert seem to be a better option for them. Again affordable SEO services help those having no idea on search engine optimization to reap better dividends. The professional SEO companies are found charging high for optimization service & it distracts a great many number of customers from approaching them. Their attention ultimately gets diverted towards affordable SEO providers who can help them get online exposure at affordable price. Sometimes they may feel happy to get SEO consultancy in association with the affordable SEO services.

The affordable SEO companies will work closely with your company to decide upon the suitable cheap SEO plan. Most of the time cheap SEO services are found to have features common to basic search engine optimization plans as designed by top SEO companies. That’s how you may create brand awareness much faster & for much less price. The recently launched SEO companies use the trick of cheap SEO packages to grow in popularity & increase its client base. Those looking for cheap SEO deals in market are many & cheap SEO packages lure them to a great extent. The standard of SEO services provided by affordable SEO companies are not the same. It is you who will consider all the above given options & decide the cheap search engine optimization deal best for your business.