The reason for branding corporate identity with the public is simple. Your company will then be a recognized leader in the industry that you do business. Just like Kleenex with tissues, a branded company name and symbol will be in the forethought of a person talking about a generic product, thinks about it and decides to make a purchase of that kind.
The basics of branding your company will include three principles and components which forms part of what a branding agency can do for your business. The name or logo identity is essential in making a memorable name for your company. This is not always the same thing. The double golden arches of McDonalds are a great example. No matter who in the world sees these two humps, they instantly think of the fast food chain. The IBM and Acorn logos include their name so this is a case of both the name and the logo as a part of the brand of this company.
Getting your company branded in your industry is not done by accident. This has to be approached in a methodical way to achieve the desired results. The fastest way to achieve this goal is to use the one of the media sources available around the world, the Internet.
The most visited and high traffic sites on the Internet are the Google search pages, Facebook and YouTube. In the past years, video has become the preferred choice of visitors to the web for entertainment and information gathering.
The reason why video is preferred over other text based content is simple; more social interaction. It feels more personal. Video interaction helps to build trust as potential customers know who they dealing with. When a company, like yours, sponsors multiple videos with their logo firmly implanted in the video, this helps to obtain the corporate identity and trademark that the company desires. The content should be in the format of free information on the topics that your company has products or service in.
The greater the number of topics used, the more hits or visits your videos will attract and the more your logo will be seen. This is how a branding agency can help expose your company and its identity to more people faster than by any other means. Like traditional TV, when there is a show or program worth talking about, viewers spread the word to their family, friends and colleagues. The reason this approach is working is because YouTube and the Internet is the choice medium for the world when it comes to being informed on every subject known to mankind.
People cannot get enough of it. It has become the social TV. Since the Internet now makes it easier to has information in realtime, it can only be seen as a pandemic of viral marketing. Many big companies, including some small one, have already capitalised on this strategy to help grow their brand and online presence. There is still a big slice of the market the available for your business. Grab it today before it is gone!